Notes on
the seller workflow.

Ideas, teardowns and playbooks from the team building the infrastructure layer for modern selling.

• Essay2026-04-10

  The seller workflow is broken. Here's what a fix looks like.

  Every morning, a reseller opens five apps to do one job. That's not a UX problem. It's an infrastructure problem.

  8 min →
• Teardown2026-03-28

  What Crosslist gets right, and where it stops short.

  A clean cross-listing tool is necessary, not sufficient. The real value is what happens after the listing goes live.

  6 min →
• Engineering2026-03-14

  AI that earns its place in the workflow.

  Principles we use to decide when AI helps a seller and when it just adds another click to dismiss.

  10 min →
• Product2026-02-21

  Synced sold: the feature sellers don't know to ask for.

  Remove an item from every platform the moment it sells on any of them. Nothing clever — until you don't have it.

  4 min →
• Playbook2026-02-03

  How we reached 1,000 resellers on a waitlist without paid ads.

  The WhatsApp-first GTM that most SaaS founders dismiss because it doesn't look like a funnel.

  12 min →