Journal
Notes on
the seller workflow.
Ideas, teardowns and playbooks from the team building the infrastructure layer for modern selling.
- Essay
The seller workflow is broken. Here's what a fix looks like.
Every morning, a reseller opens five apps to do one job. That's not a UX problem. It's an infrastructure problem.
8 min → - Teardown
What Crosslist gets right, and where it stops short.
A clean cross-listing tool is necessary, not sufficient. The real value is what happens after the listing goes live.
6 min → - Engineering
AI that earns its place in the workflow.
Principles we use to decide when AI helps a seller and when it just adds another click to dismiss.
10 min → - Product
Synced sold: the feature sellers don't know to ask for.
Remove an item from every platform the moment it sells on any of them. Nothing clever — until you don't have it.
4 min → - Playbook
How we reached 1,000 resellers on a waitlist without paid ads.
The WhatsApp-first GTM that most SaaS founders dismiss because it doesn't look like a funnel.
12 min →
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Product updates, essays and teardowns from inside the seller workflow layer.